em7777 Privacy Policy

em7777 ("we," "our," or "us") operates the online gaming platform at em7777.co ("Platform"). In the course of operating the Platform and providing services to registered players, em7777 collects and processes personal data relating to users ("you" or "Player"). This Privacy Policy describes our practices in respect of that data, in accordance with the Data Privacy Act of 2012 (Republic Act No. 10173) of the Philippines and its implementing rules and regulations ("DPA"), as well as any other applicable data protection legislation.

em7777 acts as the personal information controller in respect of data processed under this Privacy Policy. This means em7777 determines the purposes for which and the manner in which your personal data is processed. Where em7777 engages third-party processors to handle data on its behalf, those parties act under em7777's instruction and are subject to confidentiality and security obligations consistent with this Policy.

em7777 collects the following categories of personal data in connection with the operation of the Platform:

em7777 does not collect special categories of sensitive personal data (such as health data, religious beliefs, or biometric data for identification purposes) except where strictly required by applicable law or regulation, and only with your explicit consent or as otherwise permitted by law.

em7777 collects personal data through the following means:

• Direct collection: When you register an account, complete KYC verification, make deposits or withdrawals, contact support, or participate in promotions, you provide data directly to em7777.
• Automated collection: When you use the Platform, technical data such as IP address, device identifiers, and session logs are collected automatically through server logs, cookies, and similar tracking technologies.
• Third-party sources: em7777 may receive identity verification data from KYC/AML service providers, fraud detection services, and payment processors where you have authorized those parties to share your data.

em7777 uses personal data collected from you for the following purposes:

• Account management: Creating, maintaining, and securing your em7777 account; processing login authentication; enforcing account uniqueness.
• Service delivery: Enabling gameplay, processing deposits and withdrawals via GCash, Maya, and other supported Philippine payment methods, and crediting winnings to your account.
• Identity and age verification: Fulfilling KYC and AML obligations, verifying that all users are at least 21 years of age, and confirming the legitimacy of payment methods.
• Fraud prevention and security: Detecting and preventing unauthorized access, fraudulent transactions, money laundering, and other prohibited conduct.
• Responsible gaming: Monitoring gaming patterns to identify potential problem gambling behavior; administering self-exclusion and account limit requests.
• Customer support: Responding to inquiries, resolving account issues, and processing complaints.
• Legal compliance: Meeting obligations under Philippine law, including anti-money laundering regulations, data privacy legislation, and regulatory reporting requirements.
• Platform improvement: Analyzing aggregated usage data to improve the Platform's performance, game selection, and user experience.
• Marketing communications: Sending you promotional offers, bonus notifications, and updates about em7777 services — subject to your communication preferences. You may opt out at any time.

em7777 does not sell your personal data to third parties for their independent marketing purposes.

em7777 processes your personal data on one or more of the following legal bases, as applicable under the Data Privacy Act of 2012:

• Contractual necessity: Processing is necessary to perform the contract between you and em7777 (i.e., to provide the gaming platform services you have registered to use).
• Legal obligation: Processing is required to comply with applicable Philippine law, including AML regulations and mandatory KYC verification requirements.
• Legitimate interests: Processing is necessary for em7777's legitimate interests — including fraud prevention, platform security, and responsible gaming operations — where those interests are not overridden by your privacy rights.
• Consent: Where em7777 relies on your consent (e.g., for marketing communications), you may withdraw that consent at any time without affecting the lawfulness of processing prior to withdrawal.

em7777 does not sell your personal data. We may share your data with the following categories of recipients, strictly as necessary for the purposes described in this Policy:

• Payment processors: GCash (Mynt), Maya (Voyager Innovations), BPI, BDO, Metrobank, and other Philippine payment service providers — to process your deposits and withdrawals.
• KYC and AML service providers: Third-party identity verification and anti-money laundering screening providers — to fulfil regulatory obligations.
• Game providers: Licensed casino game and live dealer providers — who receive only the data necessary to facilitate gameplay (e.g., player session tokens, not full identity records).
• Technology and infrastructure providers: Cloud hosting, cybersecurity, and platform maintenance providers operating under data processing agreements with em7777.
• Regulatory and law enforcement authorities: Where required by Philippine law or a valid court order, em7777 will disclose personal data to competent authorities.
• Responsible gaming organizations: Where a player has enrolled in a self-exclusion or referral program, limited data may be shared with the administering organization.

All third-party recipients of personal data from em7777 are required to maintain the confidentiality and security of that data and to use it solely for the purposes for which it was disclosed.

em7777 retains personal data only for as long as is necessary for the purposes for which it was collected, subject to the following:

• Active account data: Retained for the duration of your account's active status plus a minimum of five (5) years following account closure, to meet AML record-keeping obligations under Philippine law.
• Transaction records: Retained for a minimum of five (5) years from the date of each transaction, in accordance with applicable financial record-keeping requirements.
• KYC documents: Retained for the period required by AML regulations, typically five (5) years from account closure or the date of the last transaction, whichever is later.
• Support communications: Retained for three (3) years from the date of the communication, or longer if relevant to an ongoing dispute or regulatory matter.

Upon expiry of the applicable retention period, personal data will be securely deleted or anonymized such that it can no longer be associated with an identifiable individual.

em7777 implements appropriate technical and organizational measures to protect your personal data against unauthorized access, disclosure, alteration, and destruction. These measures include:

• 256-bit SSL/TLS encryption for all data transmitted between your device and the em7777 Platform.
• Encrypted storage of sensitive data, including account passwords (stored as salted cryptographic hashes — never in plain text) and financial identifiers.
• Access controls limiting internal access to personal data on a need-to-know basis, enforced through role-based permissions and authentication requirements.
• Regular security assessments, penetration testing, and vulnerability management procedures.
• Incident response procedures for detecting, reporting, and responding to personal data breaches in accordance with DPA requirements.

Under the Data Privacy Act of 2012, you have the following rights in respect of your personal data held by em7777:

• Right to be informed: The right to know what personal data em7777 holds about you, the purposes for which it is processed, and the identities of any third parties with whom it is shared.
• Right of access: The right to request a copy of the personal data em7777 holds about you.
• Right to rectification: The right to request correction of inaccurate or incomplete personal data.
• Right to erasure: The right to request deletion of your personal data, subject to em7777's legal retention obligations (including AML record-keeping requirements, which may prevent immediate deletion).
• Right to object: The right to object to processing based on legitimate interests, including direct marketing.
• Right to data portability: The right to receive your personal data in a structured, commonly used format.
• Right to lodge a complaint: The right to lodge a complaint with the National Privacy Commission (NPC) of the Philippines if you believe your data privacy rights have been violated.

To exercise any of these rights, please contact em7777's Data Protection Officer (DPO) via the contact details in Section 14. em7777 will respond to verifiable requests within thirty (30) days in accordance with DPA requirements.

em7777 uses cookies and similar tracking technologies on the Platform to provide a functional, personalized, and secure user experience. Cookies are small text files placed on your device when you access the Platform.

em7777 uses the following types of cookies:

• Strictly necessary cookies: Required for the Platform to function. These enable session management, login authentication, and security features. These cookies cannot be disabled without disrupting your ability to use the Platform.
• Performance cookies: Collect anonymized data about how users interact with the Platform — which pages are visited most frequently, error messages encountered — to help em7777 improve the Platform.
• Functional cookies: Remember your preferences (such as language, currency display, and game lobby layout) to personalize your experience.

em7777 does not use third-party advertising cookies or behavioral tracking cookies for the purpose of selling your data to advertisers. You may manage cookie preferences through your browser settings; however, disabling strictly necessary cookies may impair your ability to use the Platform.

The em7777 Platform is strictly intended for adults aged 21 years and above. em7777 does not knowingly collect personal data from individuals under the age of 21. If em7777 becomes aware that personal data has been collected from an individual under the age of 21, that account will be immediately suspended and the data deleted (or retained only to the extent required to comply with legal reporting obligations).

If you believe that a minor has accessed the Platform or provided personal data to em7777, please contact our support team immediately via the 24/7 live chat on the Platform or by email at the address provided in Section 14.

The em7777 Platform does not contain links to third-party websites. In the event that third-party content is accessible through the Platform (for example, through game provider interfaces), those third parties operate under their own privacy policies for which em7777 is not responsible. em7777 encourages you to review the privacy policies of any third-party service with which you interact.

em7777 may update this Privacy Policy from time to time to reflect changes in our data practices, applicable law, or Platform operations. Material changes will be communicated to registered users via email or a prominent notice on the Platform prior to the effective date of the change. The "Effective Date" at the top of this page indicates when the current version took effect. We encourage you to review this Policy periodically. Continued use of the Platform following notification of a material change constitutes acceptance of the updated Policy.

If you have any questions, concerns, or requests regarding this Privacy Policy or the processing of your personal data by em7777, please contact us through the following channels:

You also have the right to lodge a complaint with the National Privacy Commission (NPC) of the Philippines if you believe your data privacy rights have been violated. Information about the NPC and its complaint process is available through the NPC's official government channels.